NIKEiD has been a successful online shoe customization service and Nike wanted to push this idea even further with SWOOSHiD. An in-store interactive touch screen experience, SWOOSHiD allows the user to customize the shoe color, swoosh color and laces for the Nike Free 5.0. I worked with an incredible team at HKC to design the iPod and iPad interface for the in-store and bac-of-house Nike athletes to seamlessly bring the experience to life. The shoes are personalized in-store and ready to take home within an hour.
ROLE // Senior Visual Designer
AGENCY // Huge/KingCoyle